How to Make a CRM Report Dashboard and Examples
Here's What You Need to Know to Create a CRM Report Dashboard
CRM reports give businesses an overview of the most important metrics being measured, such as sales activity and KPIs. The report is displayed in the CRM ( customer relationship management ) software dashboard .
From the CRM dashboard, you will find out sales activity in real time. This makes it easier for businesses to make decisions related to better business improvement strategies.
Therefore, this article will discuss in full regarding CRM reports such as definitions, benefits, how to make up to examples of CRM dashboards. Come on, learn more below.
Here's how to create a CRM report that you can follow:
1. Choose the Professional CRM Reporting Tool
2. Determine Target / Business Goals
3. Report Template Design
4. Specify the Type of Report to be Used
5. Do a Trial
6. Periodically Check and Analyze
What is a CRM Report?
The CRM report is a CRM dashboard feature that provides a quick overview of sales activity and key performance indicators (KPIs) . These tools are a solution for business data analysis that can be used as material for consideration in making business improvement decisions.
This report is a perspective from customer relationship management and KPI displayed in a graph on the dashboard . Through this CRM system dashboard , businesses can see sales trends that are useful for building a strategy of trust and customer loyalty to the brand on an ongoing basis.
What is the Importance of CRM Reports for Business?
After knowing the definition of a CRM report, you can definitely understand the importance of this report for business. Because CRM reports display the latest information regarding business activities. In addition, there are many reasons why it is important for businesses to have a CRM dashboard , including:
– Monitor Sales Reports Directly
The CRM dashboard will display sales reports automatically every time the sales team updates the data. For example, updated data on product requirements is still at the customer's location. This helps you determine the exact time to restock to secure product availability.
– Easier communication with the team
Assignments and notes for business teams. They can also report problems experienced or have completed tasks through the CRM dashboard . Managers/supervisors only need to see it from the dashboard and return to providing tasks or solutions to the problems they face while they are still in the field .
– Increase Business Credibility
Through the CRM system dashboard , real business conditions can be known within a certain period of time. That way you can find accurate and detailed data. These reports can also be accumulated at the end of the period which can be used as a business portfolio to convince your partners.
– Increase Productivity
Reports are generated automatically, so the team only needs to focus on making sales and only dealing with complex issues. That way the productivity of the team becomes much increased to achieve. Considering that so far almost 60% of their time has only been used to make manual reports which are a pain.
What are the Benefits of CRM Reports?
Besides being important, CRM reports are also useful for many things such as the following:
– Better decision making
CRM reports will help you make more informed decisions based on accurate visual data.
By being able to track quality KPIs, you will turn information into insights in real-time.
Improved decision making will not only make you more adaptable to change, but also streamline your customer service operations while reducing time and cost inefficiencies.
- Adding insight
CRM reports offer in-depth insights based on historical and predictive data in real time.
The easy-to-digest visual information provided by CRM dashboards will empower you to see emerging trends, identify strengths and weaknesses, and meet your customers' needs in real-time.
– More engagement
One of the main benefits of CRM reports is effective tracking of campaigns.
Done right, it allows you to gather relevant information regarding the behavior and preferences of your customers at various touchpoints and understand whether your marketing initiatives are effective.
By doing so, you can meet your customers where they are most interested, and convey messages, offers, offers, discounts, suggestions and solutions that are likely to result in increased customer loyalty.
– Consistent performance
CRM reports allow you to set actionable benchmarks while monitoring business performance in various areas with pinpoint accuracy.
With the right CRM analysis reports, you can continue to build consistent customer-facing activities, enhancing your brand reputation while acquiring and retaining large numbers of new customers.
– Maximum access & efficiency
With CRM reports, you can give everyone in your customer service department the tools to improve their performance with data analytics. And when you do, communication will improve, productivity will improve, and you'll be able to benefit from the power of business intelligence (BI), 24/7.
- Innovation
When you use CRM dashboard tools, you develop a culture of customer service innovation.
Many businesses make the mistake of viewing marketing and customer service as a series of clinical transactions. But if you can think outside the box, impress customers with your service, and develop a message that offers real value, you'll push yourself. CRM reporting technologies will help you do just that.
What are the Types of CRM Reports?
Before getting to know CRM reports better, it's a good idea to know the types of CRM reports. Not just displaying sales and customer service activity reports , this type of CRM report is also used for various business interests.
The following types of CRM reports for business:
1. Sales Progress Report
Displays all sales force activities as well as all matters related to sales in achieving predetermined KPI targets .
This sales report is usually used by businesses to monitor sales development trends whether they are going in a positive or negative direction to achieve the right sales goals in developing the business.
2. Lead Conversion Rate
Contains the number of prospects who will become customers. Once a business can understand these conversion rate reports and average sales cycles, they can estimate the number of prospects that can convert into customers.
3. Sales Target Report
Displays important metrics that are used as a reference (indicator) for sales achievement that have or have not met targets, or exceeded expectations.
4. Achievement Sales Salesman
Displaying statistics about sales force activity is very important. Through this report, businesses can find out whether they have met the targets you have set. This report can also be used as salesman evaluation material by comparing previous period statistical reports, whether your team is growing or not.
Apart from the 4 types of CRM reports above, there are still many types of CRM reports used by businesses. This is because the CRM system dashboard can be customized to display various CRM reports according to business needs. For example, what the Pemprov DKI did, they utilized CRM reports to handle public complaints more quickly.
How to Create a CRM Dashboard?
How to create a CRM report dashboard is quite easy, you only need to follow the basic steps. Here's how to create a CRM report that will make CRM dashboard tools work well for your business:
Step 1. Choose a Professional CRM Reporting Tool
To build a good CRM report, you need a reliable CRM system dashboard . This is done by collaborating with professional CRM application providers
The CRM application dashboard is interactive, and can be customized according to your business. Qontak's advanced features also provide an invaluable overview/report for your business that can be accessed from various devices such as PCs, tablets and smartphones.
Step 2. Set Business Targets/Goals
When you are going to use a CRM report, make sure you already have business targets that you want to achieve with regards to customers. For example wanting to increase the loyalty of your existing customers or focus more on streamlining your customer service spending.
Think about what you want to do and the reasons for doing it. Then you can define the best KPIs to achieve those goals.
Once you've aligned your customer-based goals, objectives, and goals, you'll be able to choose the best KPIs for the visualization that will bring your CRM dashboard design to life.
Mekari Qontak will help visualize or bring your goals to life in your CRM dashboard design .
Step 3. Report Template Design
Create a CRM dashboard template that displays the visualization and format of your customer goals, targets and preferences. The alloy presented in the template will tell you all the data you need to know through an interactive dashboard view . Things you need to pay attention to in designing report templates are:
• Ensure visuals and data are logically organized, scannable and easy to extract information from.
• Don't use more than 3 colors in any of your sample CRM reports, as this will only distract from the view and reduce the information on the page.
• Mix historical, predictive and real time insights on the dashboard to offer added value.
Step 4. Determine the Type of Report to be Used
There are several types of reports that are commonly used by business people in the world. These include: pipeline reports for tracking leads, conversion rates, sales cycle, probability and earnings reports, marketing ROI and many more. You can choose which type to use or make your own according to your needs.
Here are examples of the CRM report types you can choose from:
• Profitability & revenue report: this report offers detailed sales KPIs such as your main source of revenue at the consumer level. Tracking these types of reports will give you a clear indication of where you should focus your sales and marketing efforts.
• Funnel reports: this type of report is very effective because it helps you track prospects as they go through your sales funnel. Working with funnel reports will empower you to streamline your sales process while improving your customer communications.
• Sales conversion reports: these reports are important to sales and marketing teams across industries because they break down your conversion data to offer insight into the source of your leads as well as the quality of your leads.
• Sales cycle CRM Report: This reporting tool is effective because it provides all the visual data you need to optimize your sales cycle at every stage and touchpoint for maximum efficiency and ROI.
• Benchmarking reports: these reports provide a detailed overview of how various strategies and activities are performing in relation to predetermined benchmarks and offer important insights designed to pinpoint an organization's strengths and weaknesses.
• Marketing ROI Reporting: provides in-depth insight into how effective your promotional activities are while offering a clear breakdown of revenue sources by channel or campaign.
Before making a decision, consider how your sales, CS and marketing teams can benefit from the report type you choose. In the end they will use it. You can consult this with Mekari Qontak to get your input to make a decision.
Step 5. Do a Trial
Once you have decided what kind of CRM dashboard you will use, the CRM provider will design the CRM dashboard according to your needs. In a few hours, you can use the CRM system dashboard for business purposes.
Take time to analyze, explore, test sample your CRM reports, and ask for feedback on a regular basis. Make sure you make the adjustments, edits and improvements that will give you the best insight to keep growing.
Step 6. Periodically Check and Analyze
After routinely using the CRM system dashboard , you still need to analyze and check whether the reports generated are as desired or have problems. That way, you can identify the source of the problem and make a quick fix.
Apart from that, you can also see if your business and team have succeeded in achieving predetermined targets. Do this regularly so that your business can grow and operate better.
Components that need to be considered in the CRM Report Dashboard
After you create a CRM report, there are several important components that you need to include in the CRM report dashboard as follows:
• Sales pipeline: The sales pipeline dashboard allows you to view the progress of all pending sales transactions based on the stage of the funnel they are currently in. Such as ongoing deals, aging prospects, lost deals and urgent needs.
• Recent leads : The dashboard will usually display a list of new leads and offers. With either setup, you'll know that certain prospects need your immediate attention and action. You'll also see which prospects have become customers.
• Sales team recent activity : The CRM dashboard should be able to display this information along with other interactions with prospects, such as their website visits and social media engagement. If you notice gaps in your team's approach, you can revise your strategy.
• Most urgent tasks : The CRM dashboard should include a list of urgent tasks based on their due dates. The goal is that all tasks are completed perfectly.
• Key performance indicators : Perhaps the most important CRM dashboard component, the KPIs that tell you the current statistical values you care about the most. Without a clear display of KPIs, teams may not know which tasks should take precedence.
In addition to the components above, you should consider the following factors when creating a CRM dashboard:
• Key Performance Indicators (KPIs) : You should limit your dashboard KPIs to the things your team really needs to get an instant picture of success. Those KPIs can include follow-up contact rate, average sales funnel duration, and lead response time.
• Sales objectives and methods : Your CRM dashboard should reflect the business activities that are directly involved in lead generation. This means you should focus on engagement metrics with marketing content, repeat purchases from current customers, or sales cycle duration for enterprise prospects.
• Dashboard view: Avoid overusing dashboard designs for best results. Keep the appearance of the dashboard simple by maximizing white space on your dashboard and using (at most) three colors in graphics.
• How easy is the dashboard to understand: The widgets in an easy-to-use CRM dashboard should be set up for quick exploration. This widget will also help your sales team understand the progress of each individual prospect along your sales path.
• Dashboard flexibility: At least once per quarter, check with your team what does and doesn't work on your dashboard. Then, work with your sales team to redesign the dashboard, creating a higher chance of success.
Example of a CRM Report Dashboard
Maybe you are still confused about making a CRM business report. For consideration, you can see an example of a CRM Dashboard below:
– CRM KPI Dashboard
Key KPIs measured:
• Lead response time
• Follow-Up Contact Rate
• Sales activity
• Average Contract Value
• Average sales cycle length
This sample dashboard contains KPI matrices such as response time, number of leads followed up, sales activity, average deal value, and average sales cycle length. The matrix is presented in a balanced and logical format so that sales teams and managers can make quick decisions.
Decisions made can engage prospects across channels while developing strategies to increase conversions, reduce operational inefficiencies, and ultimately, increase revenue. By adding this sample CRM dashboard template, you will optimize your sales, and your customer service.
– CMO dashboard
Key KPIs measured:
• Target sales
• Website-Traffic-to-Lead Ratio
• Cost per Lead
• Lead-to-MQL Ratio
• MQL-to-SQL Ratio
The CMO dashboard is widely used by B2B SaaS businesses. This CMO dashboard comes with a solid mix of high-level metrics perfect for busy chief marketing officers looking to make a real impact. The metrics measured include: sales target & growth, site-traffic-to-lead ratio, cost per lead, Lead-to-MQL ratio and MQL-to-SQL ratio.
The CMO dashboard is designed to streamline the decision-making process, facilitate innovative growth strategies, and offer a healthy return on marketing investment while enhancing your customer-facing communications.
– CRM Opportunity Dashboard
Key KPIs measured:
• Number of Sales Opportunities
• Sales Opportunity Score
• Average Purchase Value
The CRM Opportunity Dashboard was created to help your sales team take the right actions to follow up on new prospects. This dashboard displays the number of sales opportunities, the sales opportunity score, the average value.
The information displayed on the dashboard makes it easy for you to prioritize sales opportunities and also guides your focus team to closing more sales. You can also manage your time, strategy and communication properly, you will manage your customer relationship more effectively, which will lead to increased revenue and better profits.
CRM reports give you a real-time picture of the state of your business. This makes it easier for you and your sales team to determine the next steps to make more sales. How to make reports on the CRM dashboard is also relatively easy as previously described.