10 Best CRM Tools Recommendations for Your Business
Get to know the 10 Best CRM Tools Recommendations to Improve Your Business!
In today's digital era, business activities are facilitated by technology such as CRM ( Customer Relationship Management) tools. Because these tools are able to simplify business flow by automating sales, marketing and customer service processes .
The capabilities of CRM tools are very useful for businesses, especially in maintaining better customer relationships. Because CRM is able to collect all information and customer interactions in one integrated platform.
The Top 10 best CRM tools list for your business are as follows:
1. Qontak.com
2. Agile
3. Insightly
4. Pipedrive
5. Freshsales
6. SugarCRM
7. Bitrix24
8. Creative
9. Copper
10. Purchase
What Are CRM Tools?
CRM tools are digital tools that help businesses manage good customer relationships. These CRM tools also play a role in attracting prospects, converting them into customers and keeping existing customers loyal.
The CRM system will provide the business with detailed analysis reports on customer relationships and team performance. The report is displayed on an interactive dashboard . This makes it easier for you to track all team activities and customer interactions in real time.
CRM tools are also supported by other advanced features such as document automation, sales pipelines , other application integrations, and many others. These features simplify the tasks of the sales or customer service team , thereby increasing their productivity.
Watch the video below to find out more about CRM Tools :
What are the Benefits of CRM Tools for Business?
The main benefit of using CRM tools is to simplify the sales flow, thereby facilitating the sales process and increasing your business revenue. The system in CRM tools is able to create a sales process structure or arrangement that drives efficiency, productivity and profitability.
CRM will help businesses automate sales flows, collect data and measure employee performance and KPIs. The information collected can be used as material for consideration in developing strategies related to improving your customer experience.
Apart from that, there are many other benefits that you can consider. Other reasons why your business needs to use CRM tools are:
• Automatically manage contact/database management on one database system
• Increase customer retention and satisfaction through fast and precise service.
• Track sales team activities and sales KPIs accurately and in real time anywhere.
• Advance sales management resulting in increased efficiency and revenue.
• Creating collaboration between teams and companies through chat (WhatsApp) CRM
• Helping business growth through comprehensive data insights related to customers and business activities.
What are the Best CRM Tools for Business?
The Top 10 best CRM tools list that your business must use are as follows:
1. Qontak
Qontak provides the best CRM tools that can help you monitor sales. CRM tools have full features that simplify the sales process, manage customer relationship data and track team performance. All of these activities are carried out in one Qontak CRM tools platform .
The features offered by Qontak.com are
• Customization : The appearance of the CRM can be changed instantly to suit your business perspective as well as that of your customers.
• 360 View and Analytical Reporting : Presents complete data on the results of monitoring and management of sales activities, visualization of sales pipelines to track ongoing business processes and deals , as well as reporting and analysis to provide insight and better decision making.
• Live GPS and Mobile : Has a Live GPS feature, namely location tracking that can be done offline and in real time even without an internet connection.
• KPI Tracking and Task Management : Has a KPI tracking and task management feature that can be customized to create certain KPIs that they want to monitor according to their needs.
• WhatsApp Omnichannel Integration : Integrated with WhatsApp and other Omnichannels such as social media, e-commerce and VOIP call center for customer service.
• Document Automatization : Providing document automation and full support/service to its users.
• Marketing Initiation : Connect with marketing applications so that you can automate with CRM for marketing campaigns.
• Dedicated Support : Get special support for each user and the price is not so expensive.
Subscription prices for Qontak.com CRM tools start at IDR 200,000 per user/month.
Pros of Qontak.com ( Pros ) Disadvantages of Qontak.com ( Cons )
• The price is relatively affordable for all the complete features offered, there are no additional costs
• Provide a support team that can help optimally whenever you need
• Provide consultation and free trial of the application before deciding to subscribe
• Easy to learn, understand and use
• It has features that are easy to adapt to various business needs
• With these complete features, unfortunately Qontak.com is still focused on the local market.
2. Agile
Agile is a provider of CRM software that simplifies your sales, marketing and service processes in one platform. Agile applications are easy to use, because they are supported by cloud- based SaaS services for mobile. This means that this application can be accessed via mobile, so the team can update data from anywhere in real time.
The features that Agile offers include:
• Contact Management
• Email Marketing
• Project management
• Reports and Analysis
Agile CRM Pricing: from $14.99 per user/month
Advantages of Agile ( pros) Disadvantages of Agile ( cons)
• Automate your sales, marketing and services in one platform.
• Easy to use
• Fast channel access
• The UI needs a few tweaks for a better UI experience. Additional costs to improve feature functionality, but not much change.
• Integration is often problematic as well as the automation system.
3. Insightly
Insightly is used to track each stage in the sales cycle involving customers. This application is perfect for small businesses in building customer relationships, and managing projects according to customer requests. Insightly is also able to store and record sales data automatically according to business needs.
Insightly subscription prices start at $299 per month.
The features that Insightly has are as follows:
• interactive Dashboards,
• mobile Access,
• Lead management,
• Email automation,
• workflow automation.
Pros of Insightly ( pro ) Disadvantages of Insightly ( cons )
• Customize sales reports according to the needs of each department
• Easy-to-use interactive interface
• Can be integrated with other applications
• There is an additional fee to get a support system
• Emails must be manually applied to Insightly
• There are some less intuitive tool functionality
4. Pipedrive
Pipedrive is a paid CRM management tool that manages customer databases . Pipedrive CRM provides sales reports based on accurate and realtime data. There are 4 price packages that you can choose according to your company's budget and you can choose the billing period (monthly or yearly).
Pipedrive features include:
• Leads and Sales Management
• Communications Tracking
• Have an automation system
• Business reporting and insights
• Privacy and security on the app
• Mobile Apps
Pipedrive prices start at $12.50/month and go up to the most expensive, which is $99/month.
Advantages of Pipedrive ( Pros ) Disadvantages of Pipedrive ( Cons )
• Highlighting and following up on prospects is easier with the automatic reminder feature
• Track and evaluate KPI progress in one dashboard
• Monitor all agreements in the sales pipeline
• Integrates with third-party service providers such as MailChimp, Slack, Gmail, LinkedIn and others.
• Does not provide built-in marketing and management tools
• There are hidden fees for additional paid features
• Designed for large and complex businesses or organizations
• Does not support sending one email to multiple contacts
5. Freshsales
Freshsales is a CRM for tools that help businesses manage customer relationships. Freshsales CRM was designed by Freshworks for small to medium sized businesses (MSMEs and SMEs). Therefore the subscription fee that must be incurred is still very affordable.
The features Freshdesk offers include the following:
• Ticketing
• Collaboration
• Automations
• Reporting & Analytics
• Email tracking
• Event tracking
• sales management
Freshdesk pricing starts at $15 per month.
Pros of Freshsales ( Pros ) Disadvantages of Freshsales ( Cons )
• Drive productivity by providing desktop notifications
• Facilitate in measuring sales and individual performance
• Has a wide selection of products to choose from according to business needs
• The mobile app is less responsive
• Several features need to be improved such as reporting & analytics to get a more in-depth analysis.
• Integration with WhatsApp and Telegram is quite difficult
6. SugarCRM
SugarCRM is an example of an open source-based CRM tool that can be used by large companies to SMEs. SugarCRM tools really support business activities from marketing, sales and customer service teams. SugarCRM's strengths are marketing automation, highly intuitive campaign builder, advanced automation and superior reporting that lets you understand engagement, increase conversions and drive more revenue.
The features that SugarCRM has are as follows:
• Marketing automation
• Customer support
• Sales force automation
• Sales analysis report
SugarCRM pricing starts at $1,000 per user/month.
Pros of SugarCRM ( Pros ) SugarCRM Disadvantages ( Cons )
• The interface is easy to use and adaptable to business needs
• Providing training and support systems that are ready to help you
• You can define marketing promotions easily
• Not all automated systems can run well, some must be done manually
• Integration with other channels is quite complicated.
• Some of the supporting feature functions need to be improved
7. Bitrix24
Bitrix24 is a tool for CRM that is available in the cloud and on-premise. The Bitrix24 system is used for sales teams with all the essential tools such as sales channels , channel management, sales reports, 360-degree support for repeat sales and sales automation. Apart from that, Bitrix is also able to track marketing costs and calculate ROI automatically.
Bitrix24 features include:
• Task Automation
• CRM Document Builder
• Expense Tracking
• Mobile Tasks
• Sales funnel
• Management channel
• Sales report
• Sales automation
• 360-degree for repeat sales
Bitrix24 subscription prices start at $30 per user/month
Pros of Bitrix24 ( Pros ) Disadvantages of Bitrix24 ( Cons )
• It has an appearance similar to that of social media, so it's easy to use
• It features Gantt charts , layered task options, time tracking and management, and employee workload planning
• Supports real-time communication for groups, video conferencing, and instant messengers
• Users can take advantage of email, sms, social media and telemarketing to do marketing
• Limited storage space up to 5GB per month for free version
• Features on the free plan are very limited
• The lowest paid package price, still relatively expensive, is not comparable to the functional features provided
8. Creation
Creatio is a company that provides high-end CRM for marketing, sales and customer service automation. This app automates the entire customer journey with the maximum degree of freedom. Creatio is an end-to-end platform for automating sales processes and customer service workflows of any complexity.
The features offered by Creatio include:
• Activity Dashboard
• Analytics/ROI Tracking
• Campaign Management
• Customer Service Analytics
• Customizable Reports
• Document Management
• Email Marketing
The cost to use Creatio logistics CRM starts at $25 per month.
Pros of Creatio ( Pros ) Disadvantages of Creatio ( Cons )
• A highly intuitive and flexible solution to ensure fast access to customer information.
• Features Easy analytics and reporting to monitor sales representative activity and define areas for improvement.
• Need to simplify for search feature
• System speed needs to be increased
• Need to develop clearer training for beginners
9. Copper
Copper provides a CRM application that helps businesses manage contacts, offers, emails, files and more from a single panel. You can also analyze important metrics like sales revenue and track new leads. Almost any sales process can be automated with Copper to increase your business productivity.
Features offered by Copper include:
• sales management
• Sales funnel
• Analysis report
• Pipeline management
The price to pay for a Copper subscription starts at $25 per month.
Advantages of Copper ( pros) Copper deficiency ( cons)
• Data entry automation
• Integration with various support channels easily
• The system is super intuitive and easy to implement.
• Customizable and allows sales teams to work more efficiently and effectively.
• Less user friendly / user friendly
• Workflow automation is very limited.
• Analysis and work is not very strong, need to enter data manually to get an analysis that can be followed up.
10. Purchase
Keap lets you manage everything in one tool, like following up with prospects automatically, and delivering services that win more business. Apart from that, Keap also offers repeat sales processes and marketing campaigns that will keep your business going.
Pricing for a Keap subscription starts at $79 per month.
The features offered by Keap include:
• Pre-built reminders
• Automated emails
• Keeps calls and messages separate
• Automated follow-up
Pros of Keap (Pros) Disadvantages of Keap (Cons)
• Integrates with payment platforms like PayPal, Stripe and more
• End-to-end automation solutions
• Customize sales and marketing flows
• Equipped with features to move leads easily
• The subscription fee offered is relatively expensive when compared to the functionality of the features it has
How CRM Tools Can Increase Customer Loyalty?
In addition to bringing in new customers, CRM tools have a role for businesses to increase existing customer loyalty. Not only that, CRM tools also help you build good relationships with customers.
One way is to utilize the database stored in the CRM system to upsell or offer the same product but with better quality. Or it could also be cross selling , which is offering complementary products to goods that customers already have.
Also use CRM tools consistently to provide the best service. It is hoped that customers will grow in trust in your company, and become loyal customers. Take the time to listen to customer suggestions or complaints about your service or product quality.
Don't forget to give a greeting or reward on their special day (birthday for example). That way, they will feel valued and remember you. The most important thing is don't hesitate to correct mistakes for the sake of improving service.