10 Best CRM Choice For All Businesses
In an increasingly developing business era, CRM is a key factor for company success. In Indonesia, technological developments have encouraged the emergence of various CRM application software that can help companies manage and strengthen relationships with customers.
Every company, whether large or small, has unique needs when it comes to customer relationship management. Therefore, choosing the right CRM application software can be a crucial step.
In this article, we'll explore various options that can suit different types of businesses. From integrated solutions to applications that focus on specific industry needs, readers will be given a comprehensive overview of the features and advantages of each CRM application software.
For detailed CRM recommendations as your reference, let's read this article until the end!
What is a CRM Application?
CRM application or CRM software is a management information system for managing relationships between business and customers from pre-sales to post-sales with the aim of bringing the relationship between customers and business closer.
The implementation of CRM is really needed by businesses today, so that customers become much more loyal in the future. The CRM system also makes it easier for businesses to develop strategies that focus more on customer relationship management to convert leads into loyal customers or make it easier for sales to make sales while making it easier for management to monitor sales forecasts and determine KPIs.
Why Do Businesses Need CRM Software?
CRM software or applications have a very important role for businesses in managing relationships with customers. First, CRM software and applications help businesses collect, store and manage customer data centrally.
By having easy access to customer information such as purchase history, preferences and previous interactions, businesses can understand customers better. This enables sales and marketing teams to provide personalized and relevant experiences to customers, increasing their satisfaction and strengthening loyalty.
Apart from that, CRM application software also helps businesses increase operational efficiency. With features such as task automation, schedule management, and customer activity tracking, businesses can optimize workflows and reduce repetitive manual work. Teams can work in a coordinated manner and share information easily, speeding up the sales process and increasing productivity. By managing customer data and automating business processes, businesses can save time, resources and reduce the risk of errors.
What are the Benefits and Functions of CRM Software or Applications?
The main benefits of CRM software or applications are that it makes it easier to communicate with customers, easy to monitor and analyze customer data, and helps your company make better business decisions.
Meanwhile, on the other hand, this CRM has the function of helping and making it easier for company management to monitor sales activities and obtain comprehensive information about customer behavior.
Using the best CRM software or application allows you to manage in depth or detail all customer data. The CRM system functions as a management system to track or monitor sales, KPIs, and others.
What is the Best CRM Application Software Recommendation?
The following are 10 recommendations for the best CRM software or applications in Indonesia:
1. Barantum CRM
The best and easiest to use Indonesian CRM Software or CRM Application provider is Barantum CRM. Barantum is a technology company that provides the first CRM application created by the nation's children in Indonesia which can help increase sales and improve the performance of the sales team and customer service .
Barantum is also one of WhatsApp's official partners in Indonesia. As an official business service provider from WhatsApp, you can get the WhatsApp Business API via Barantum.com which is integrated with the Barantum CRM system to become WhatsApp CRM . This way you can have a complete business solution, increase sales, improve customer service, multi-channel communication channels all in 1 platform!
Featured Features of the Barantum CRM Application
- KPI Tracking and Task Management
Has fully customizable KPI tracking and task management features so that users can create KPIs according to their needs. Accelerate your KPIs and business performance now. - Customization
Display that can be customized according to needs. - 360 View and Smart Report Analysis
Presents complete data, including monitoring and management of sales activities, sales pipeline visualization to track ongoing business processes and deals, as well as reporting and analysis to provide better insight and decision making. - Free Live GPS and Mobile CRM has a real-time
Live GPS feature via smartphone, namely location tracking which can be done offline and in real time even without an internet connection. This is all available in the mobile CRM application which can be downloaded for free on the Play Store ( Android) & App Store (iOS) - Omnichannel & WhatsApp Business API
Integrated with WhatsApp and other Omnichannels such as social media, web chat and cloud call center systems for customer service . - File Sharing
You can work more efficiently and dynamically between departments by exchanging files in CRM with other CRM users in your company. - Email Marketing
You can send email offers directly from your CRM. You can also integrate other Email Applications to blast with Barantum CRM. - VIP Support Service
Get special support for each user at an affordable price. You don't need to worry if you experience problems or need help with Barantum CRM, because Barantum's support service is well known for its service and fast problem resolution. - Integration of the Barantum Cloud Call Center system.
Barantum dedicates its services specifically to helping business entities in Indonesia to provide the best service to their customers. By using Barantum you can enjoy many services including a Cloud-based Call Center system that will help the sales, telesales, and team teams. or customer service in providing the best service.
2. Microsoft Dynamics CRM
Microsoft Dynamics is a suite of enterprise resource planning and CRM software applications. The operating system is Microsoft Windows. With Dynamics 365, you will get CRM tools that function as a flexible solution. The disadvantages of using Microsoft Dynamics are that it is quite expensive and there is no special support for its users.
Various features offered:
- Customer Relationship Management: Helps manage all customer data , from Accounts, Contacts to Prospects for the customer in question.
- Document Automation: Helps create Excel, Word, and Outlook documents directly from within its CRM system.
- Sales Force Automation: Carry out product sales and billing for customers . There are Quotation, Sales Order and Invoice menus.
- Customer Service Tracking: Displays after-sales service within the company. Whether it's complaints or product service.
- Cloud Sharing: Connects to clouds such as OneDrive and SharePoint, making team collaboration easier
- Marketing Capabilities: Connected to the Marketing automation system so that it can integrate between CRM and Marketing
- Increase Productivity: Increase employee productivity by showing all business activities in the company.
3. SalesForce CRM
Another CRM software is SalesForce which is a cloud-based software company headquartered in San Francisco, California. The founders of SalesForce are Marc Benioff and Parker Harris. SalesForce also sells a suite of CRM application software to complementary companies related to customer service, marketing automation, analytics, and application development.
Various features offered:
- Sales Cloud: To maximize sales, increase revenue, productivity and visibility in business.
- Marketing Cloud: Can monitor marketing campaigns and the people who participate in those campaigns.
- Services Cloud: Customer service to create good relationships with customers.
- Sales Platform and App Exchanger: Get real time information about customers and sales.
- Salesforce Chatter: Can create unlimited collaboration within teams.
4. Pipedrive CRM
One example of CRM application software that has offices in several countries is Pipedrive. Pipedrive is a company that offers cloud-based CRM software that focuses on customer relationship management applications . Pipedrive has offices in Estonia, USA, Florida, Portugal, UK and Czech Republic. Unfortunately this app doesn't have a free version, but they do offer a free trial.
Various features offered:
- Leads and Sales Management
- Communication Tracking
- Has an automation system
- Business reporting and insights
- Privacy and security on the application
- Access Mobile Apps
5. HubSpot CRM
CRM application software that is still relatively new is HubSpot. HubSpot has a unique tracking code for each HubSpot account that is used to monitor traffic on your website .
Various features offered:
- Live Chat
- ChatBot
- Email Marketing
- Marketing Automation
- Sales Management
- Business reports and analysis
- Management contact
6. Freshsales
Freshsales is one of the best CRM software or applications to try for companies who want to have all the features they need in one tool.
Various features offered:
- Ticketing
- Collaboration
- Automations
- Reporting & Analytics
- Email tracking
- Event tracking
- Sales management
7. Zoho CRM
The next best CRM software or application is Zoho, which is one of the most popular software provider companies throughout the world and has been used by millions of people. This platform encourages business growth by building good customer relationships. Zoho CRM offers a number of efficiencies in company activities related to CRM tools , such as automating daily work.
Various features offered:
- Omnichannel
- Workflow Automation
- Integration
- Self-Service Database
8. SAP CRM
SAP CRM is the best CRM software or application made by SAP SE which was initially a local software that was integrated in handling CRM in the marketing, sales and service departments for medium and large scale companies in all sectors and industries.
Various features offered:
- Customer-focused business support (marketing, sales, and service)
- Have an overview of the sales funnel through various channels
- Presents analytical data for reporting and decision making
- Save all data to the cloud
- Sales and marketing automation
- Sales tracking and forecasting
9. Sugar CRM
One company that creates a Customer Relationship Management application for sales monitoring is SugarCRM. Located in Cupertino, California, United States, this company was founded in 2004 by Clint Oram, Jacob Taylor, and John Roberts and has around 450 employees. SugarCRM's best CRM application software has several functions which include sales force automation, marketing campaigns, customer service, as well as reporting.
Various features offered:
- Marketing automation
- Customer support
- Sales force automation
- Sales analysis report
10. Oracle CRM Application
Oracle is an American multinational computer technology company headquartered in Austin, Texas. One of the Oracle products related to sales monitoring activities is Siebel. These CRM tools provide transactional, analytical and engagement features to manage all activities in serving customers.
Various features offered:
- Minimize lead-to-cash processes
- Increase the productivity of the entire team
- Improve sales performance with forecasting , upsell , and commission management
- Help manage sales