CRM is an abbreviation for Customer Relationship Management, Get to Know Its Function
CRM is an abbreviation for Customer Relationship Management which in Indonesian means Customer Relationship Management. CRM can be said to be a system that companies use to establish good relationships with customers.
CRM covers all aspects related to customers and potential customers. This includes call centers , sales force , marketing, technical support and field service .
CRM is a very important system for the development of a business . This can increase customer loyalty so that it will affect the company's revenue and profits . In fact, CRM can also be used to plan, schedule and control pre-sales and post-sales activities.
Here mudabicara summarizes from various sources, Wednesday (14/7/2021) about CRM , namely.
CRM iS
CRM is an abbreviation for Customer Relationship Management. Customer Relationship Management or CRM is an integrated information system used to plan, schedule, and control pre-sales and post-sales activities in an organization.
CRM is a strategy, activities and technology used by companies to establish good relationships with customers or potential customers. Simply put, CRM is data and information that is neatly organized as a way to maintain good relationships with customers.
As previously mentioned, CRM is a system that covers all aspects related to customers and potential customers. This includes call centers, sales force, marketing, technical support and field service.
CRM is a system that was initially done manually. Business people usually do this by using notebooks or spreadsheet files to record customer data and product purchase history.
However, now CRM can be done with the help of automatic software. This will of course make things easier, neater and quicker to check. Using CRM with this software is suitable for large businesses that are growing, so notebooks or spreadsheet files are no longer effective to use.
CRM Functions
CRM is a system that covers all aspects related to customers and potential customers. CRM is a very important system for companies. Apart from increasing customer loyalty and increasing company profits, CRM is also very important as a learning, archiving and optimization material.
The functions of the CRM system are as follows:
- Identify factors that are important to customers.
- Carrying a customer-oriented philosophy (customer centric).
- Adopt measurements based on the customer's point of view.
- Build an end-to-end process in serving customers.
- Provide perfect customer support.
- Handle customer complaints/complaints.
- Record and follow all aspects of sales.
- Create holistic information about service and sales information from customers.
Benefits of CRM Software for Business
Neat Customer Data Management
CRM software can help collect, store, and analyze all customer data. This can be done quickly and automatically. You can also view comprehensive customer data, starting from profiles, purchase history, conversations with the team, marketing opportunities, to analysis reports.
All data is in the same system (integrated). CRM software allows you to determine which customers should be given product offers and the type of product that is right for them.
This can also increase customer loyalty. This is because you can build a good customer experience so that they are loyal to your company's products.
Moreover, the information in this CRM is managed in one system that is easily accessible to all departments. If needed, everyone can access it according to their authority.
Monitor Sales Progress More Easily
CRM software is equipped with special features to view business sales activities. With this feature, you can monitor sales progress with just one click. Without entering sales data one by one, the analysis and evaluation steps of business strategies can certainly be done more easily.
Apart from that, you can also predict sales performance with CRM. Based on the results of the previously analyzed report, you can design the right marketing strategy.
Effective Team Communication Media
CRM software can also be used as an effective communication medium between teams. CRM has a data sharing feature so you can collaborate with other teams. If a client complains when using a product and reports it to the CS team, you, with the information recorded in the system, can follow up by contacting the client without needing to ask about the problem again.
Apart from that, some CRMs are also equipped with a tag feature so you can tag your colleagues on certain data. This is important to ensure that treatment is carried out by the right person. So, if the marketing team wants to make an offer according to the client's needs, they can immediately carry out the assessment more quickly. Communication between teams is more effective and less complicated.