7 CRM Activities in Product Marketing
CRM marketing activities are one of the new ways to make it easier to market products. Releasing a new product or service is a necessity that must be done for a business.
The goal is clear, namely to be able to meet customer needs and make customers more loyal.
But of course there are other tasks that await you after that, namely marketing new products or services.
No matter how good and great a new product or service is, it can still fail in the market if you market it wrong.
And most marketers definitely use common marketing methods, namely pouring large amounts of money for advertisements on television, radio, newspapers, internet, banners and billboards without discriminating.
Of course using marketing methods as above is not wrong.
But if you can minimize spending with maximum results, of course it will be much better. Well, this can be done with CRM marketing activities.
What is CRM Marketing Activity?
CRM marketing activity is a marketing technique that combines customer relationship management and marketing.
CRM marketing activity techniques make it easier for business owners to do marketing because it cuts down on administrative processes and everything that is not related to the marketing process.
Doing CRM marketing activities can be carried out with the help of a CRM application.
By using this application for CRM marketing activities, of course everything from doing marketing until the customer completes the transaction, everything is automatically recorded in the application.
Therefore you need to know 7 techniques of CRM marketing activity. that can help you successfully market a new product or service.
7 Ways to Market Products through CRM Marketing Activities:
1. Identify Your Target Market
The first step in any CRM marketing activity is defining your target market. Before deciding to make a new product or service, of course you have done research first about your target market. You have to reopen these research data when you want to market your product. Know your age, gender, social and economic status, and know the motivation or reason for your target market to want to buy your product. Once you know your target market, you can easily find your customers. One of the components in identifying the target market and audience as follows:
• Age
• Gender
• Income
• Education
• Where does the target live
2. Describe the uniqueness of your new product/service
The next step in any CRM marketing activity is figuring out what strengths you're selling. You can differentiate with competitors by determining what your unique selling product is. Like a new product or service that not many people know about, then you have to describe the various uniqueness or advantages that are offered. So that your target market can identify what is the advantage of your product compared to competitors or previous products.
You can enter this product in the CRM application so that when a customer calls you and orders, everything is automatically recorded in the application.
3. Use the Giveaway Technique
You can give your newest product to customers for free through a giveaway. Why is this technique important? so that you get awareness from potential customers. Apart from that, by using the giveaway technique, you can get the number of followers which automatically increases the engagement rate because they will also comment on your account. If your product really shows its quality in the market, in the future without the need for a giveaway, your product will be accepted easily.
4. Collaborate with influencers when launching
Currently, the existence of influencers can be very profitable for a brand. The reason is, the influence of influencers can make your new product sell quickly in the market. But make sure that your new product or service is in accordance with the influencer's background or busyness . So that even influencers really need your new product or service.
The impact of a large and broad influencer can certainly be more profitable for you in minimizing spending on advertisements on television, radio, newspapers, internet, banners and billboards.
5. Distribute Continuous Press Release
Generally, large manufacturers often invite journalists in the process of launching their new products. The goal is that the launch can be reported and read by a wide audience. However, one mistake that big manufacturers often make is only giving press releases in the form of email marketing when launching . After that no more press releases were given.
You need to add another thing that the big manufacturers do, namely produce continuous press releases . After the press release at the launch, you can distribute press releases that contain customer testimonials, related partner news, or other things that are still related to your new product or service. So that news related to your new product or service can continue to spread.
6. Let customers try before buying
Give your customers the opportunity to get to know more closely the new product or service that you offer. You can create a free trial version if your new product is an application. Or you can provide a review in the form of a product video. Or slip your newest service as a free service first to customers who use your existing services.
7. Determine your Ad Place and Media
Advertising really needs to be done so that your customers can always remember your product. This is the strength of the most coveted advertising. But you should not carelessly advertise so that the results are worth your expenses later.
Placing advertisements on television, radio, newspapers, internet, banners and billboards certainly requires a lot of money. Moreover, every media is not necessarily effective and appropriate for your new product. Therefore you have to know your target market very well, such as what places they often visit, whether they watch television or listen to the radio more often, whether they are active on the internet or not, or what kind of websites they visit frequently .